{"errCode":0,"errMsg":"success","timeStamp":"1777365757","data":{"trueId":"4611686018429618714","title":"【商圈经济观察】太原古县城商圈：多元业态齐迸发","author":[],"tags":[],"detail":"\u003cp\u003e白天，走在古色古香的凤凰城中，沉浸感受独特的地域特色人文；夜晚城内灯火璀璨，人群熙熙攘攘，品美食、观美景，感受古城的梦幻夜景。走进太原古县城，潮玩、茶馆、研学、民俗、全省11市特色大院、美食、民宿等业态齐聚，山西传统的民俗文化与现代文创在这里交融荟萃，迸发出新的活力。\u003c/p\u003e\u003cp\u003e　　今年年初，随着《满江红》热映，让太原古县城人气拉了满弦，再加5月东方甄选直播团队的直播，让古县城持续冲上热搜火出了圈儿，古县城已妥妥成为山西文旅的“流量之王”。两年来，景区契合国潮文化新风向，因地制宜顺势而为，走出了“文旅+”融合发展之路，给游客多角度、多层次、多级别的沉浸式娱乐体验。\u003c/p\u003e\u003cp\u003e　　业态丰富 释放文旅消费动能\u003c/p\u003e\u003cp\u003e　　从古县城延西门进入，走在宽敞的十字街上，正中央的“市楼”矗立在眼前，绮丽又壮观。古城街巷里商铺林立，人头攒动，时不时还传来阵阵吆喝声，别有一番韵味。游客们逛古城、赏非遗、观展览……感受古县城的历史文化，体验古县城的市井味道。\u003c/p\u003e\u003cp\u003e　　岚县土豆宴、大同刀削面、太原打卤面……在古县城，各地游客不仅能找到自己家乡的美味，还能品尝到山西各地的特色美食。古县城近300家商铺，家家生意火爆，每天营业至23时许，处处涌动着人间烟火气。\u003c/p\u003e\u003cp\u003e　　景区人气最旺的小吃当属三晋漏鱼儿和东北烤面筋。一大早，作为杏花岭区非物质文化遗产漏鱼儿制作技艺第四代传承人的吕晓凯来到了店里，准备一天的食材。只见他将山药磨成粉后加水搅拌成面粉水放到一个大锅里面去煮，随着温度的升高，面粉水的颜色越来越透明。接着通过木架漏盆，将山药糊漏到凉水里凝固，便形成两头尖中间圆的状态。“老板，多给我来点黄瓜丝和花生碎。”来自阳泉的游客刘婷对漏鱼儿小吃的味道赞不绝口，“每次来这儿玩，必点这份小吃，尤其天热的时候，吸溜着吃，香辣爽口，甭提多爽。”\u003c/p\u003e\u003cp\u003e　　“节假日，古城游客多，我们基本上从早忙到晚，饭点一直都是满客状态。”吕晓凯说，今年一季度，店里营收比去年同期增长79.85%。\u003c/p\u003e\u003cp\u003e　　古县城品牌运营中心主任杨文杰说，为了聚拢人气，除美食外，景区还将主题性、文化性、示范性活动贯穿全年。比如“六一”期间，古县城会组织孩子们以“拾起非遗文化”为主题游览古城；端午节期间，会组织包粽子、编五彩绳等传统体验活动；春节期间，则通过花灯会和烟火表演烘托节日气氛。另外，如无人机表演、文创市集、年货市集等主题活动，也会在节假日集中开展。\u003c/p\u003e\u003cp\u003e　　因地制宜 做活做大“文旅+”\u003c/p\u003e\u003cp\u003e　　如今，走马观花式的旅游已难被游客所接受，人们更加注重旅游的体验性，热衷于跟随故事前往目的地，感受其风土人情，获得“向往”的体验。\u003c/p\u003e\u003cp\u003e　　电影《满江红》上映已有4个多月，太原古县城内的影视基地人气依旧火爆。快速移动的镜头下，身着古装的游客行走在明清小巷……游客纷纷在古县城“打卡”，模仿电影里的段落拍成小视频发在社交平台。“‘借光’不如‘造光’，为实现高效引流，后期我们会打造以《满江红》电影故事延伸为内核的剧本杀剧场。”杨文杰说。\u003c/p\u003e\u003cp\u003e　　虽然《满江红》影视基地借电影之势一举成为了古县城最热门的景点，但它并不能代表古县城的全部。“多年来，我们不断在文创产品及项目开发上投入精力，并受到了市场的热捧。”杨文杰说。\u003c/p\u003e\u003cp\u003e　　文旅+灯光秀，由高科技加持，古城的“楼阁灯光秀”“北城墙灯光秀”等项目，结合3D投影、无人机等，让传统的历史建筑焕发出新的光彩。还有宋代市井生活《清明上河图》艺术展览、反映古代皇帝大婚文化的《宫囍》数字艺术展，梦幻且震撼，让人叹为观止。\u003c/p\u003e\u003cp\u003e　　走进《清明上河图》数字主题馆，穿过光影营造的时空隧道，仿佛置身于千年之前的宋朝汴京。花市灯如昼，乘船汴河上，光影变化间，一派大宋风华……往日静态的古代画卷变成了触手可及的动态风景，让人大呼神奇。\u003c/p\u003e\u003cp\u003e　　古县城同样也是传统技艺的研学基地和传统文化的展示广场。景区打造的“白兰地·扎染研学基地”“山西梆子·戏曲研学基地”等独立研学院落，已经接待从小学到大学不同年龄段的学生10万余名。\u003c/p\u003e\u003cp\u003e　　露营是文旅市场上的新晋“顶流”。古城延西门外，草地上的露营烧烤热闹非凡，一个个小帐篷链接出夜市、美食、团建、露天电影等项目，一个露营经济消费浪潮正在这里兴起。另外，古县城开发的文旅+游戏IP、文旅+动漫二次元、文旅+冰雪嘉年华等活动，同样吸引了年轻人的目光。\u003c/p\u003e\u003cp\u003e　　提质升级 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