{"errCode":0,"errMsg":"success","timeStamp":"1777524946","data":{"trueId":"4899916394581038428","title":"全球植发市场规模将再创新高不剃发植发引领新赛道","author":[],"tags":[],"detail":"\u003cp\u003e近年来，“秃如其来”的颜值焦虑带火了植发经济，“植发具有消费升级属性，很像多年前的整形行业，行业目前正处于爆发期。”一位长期关注植发赛道的投资人对记者说。\u003c/p\u003e\u003cp\u003e植发成“90后”主要选择医美项目\u003c/p\u003e\u003cp\u003e“我们的父辈母辈谈论‘美’，很多时候是心灵美、真诚美、自信美。到如今，内在美仍然排在第一位，颜值美也变得非常重要。”去年11月，碧莲盛植发医疗集团副总经理师晓炯在21世纪经济报道、21世纪创投研究院推出的“消费企业复苏计划”中分享说。\u003c/p\u003e\u003cp\u003e 今年2月发布的《2022中国不剃发植发白皮书》显示，每天，有2.5亿中国人在为脱发而烦恼，而植发也已不再是中年人的专属。相关数据显示，植发早已成为“90后”主要选择的医美项目之一，在目前的植发群体中，20—30岁的年轻人占比57.4%。\u003c/p\u003e\u003cp\u003e 中国健康促进与教育协会数据显示，从脱发人群年龄段来看，26—30岁人群占比较大，高达41.9%；其次为31—40岁人群，占比达25.4%。18—30岁的脱发人群占比更是高达66.6%，在此区间，从“90后”到“00后”已然成为养发植发消费的主力。\u003c/p\u003e\u003cp\u003e 年轻人通常更看重颜值，并且在脱发问题上舍得花钱，这进一步带动了植发赛道的升温。\u003c/p\u003e\u003cp\u003e 《2022中国植发行业研究报告》数据显示：2016年，中国植发行业开始蓬勃发展，当年市场规模为58亿元。随着市场规模的不断扩大，至2021年，中国植发行业市场规模达到169亿元，比2020年增长了26.1%。2017年—2019年，中国养发服务行业市场规模高速增长。截至2022年上半年，市场规模达到883亿元。\u003c/p\u003e\u003cp\u003e 据《全球植发市场报告》预计，2023年全球植发市场规模将达到238.8亿美元（约合1709亿人民币），未来5年的年复合增速将达到24%。我国植发医疗服务市场将从2020年的134亿元人民币增长到2025年的378亿元人民币，复合年增长率为23%。 \u003c/p\u003e\u003cp\u003e 在庞大的植发市场中，女性消费者的占比日益提升。《2022中国植发行业研究报告》数据显示，女性植发市场在 2016年左右开始出现，随着市场的认可，在2018—2019年前后呈现爆发式迅猛增长。2021年，女性消费者占比从原来不到20%，增长到30%—40%，且未来3—5年可能超过男性。一线、新一线城市女性消费者上涨迅速，尤其是杭州、深圳等地。碧莲盛植发北京分院咨询主管赵媛媛分析说：“头发对女人的形象修饰作用更大，更因先天的爱美属性，所以，女人比男人更重视头发，在养发护发方面愿意花费更多时间与金钱。综合来看，女人对发际线美观性的需求更多，除了头顶稀疏加密治疗型，还会涉及眉毛等部位的修饰。”\u003c/p\u003e\u003cp\u003e不剃发植发引领植发新赛道\u003c/p\u003e\u003cp\u003e 近年来随着植发技术的不断革新，不剃发植发成为新趋势。\u003c/p\u003e\u003cp\u003e《2022中国不剃发植发白皮书》显示，我国植发行业起步于上世纪70年代，许多专家学者在此领域进行了漫长的探索。率先进行毛发移植手术的是上海新华医院，之后随着一批医生赴美进修、归国，自体毛发移植技术逐渐展开。\u003c/p\u003e\u003cp\u003e 21世纪初，我国的植发行业迈入了技术革新阶段。2002年，新技术FUE（毛囊单位钻取术）面世并引入国内，原有的FUT（毛囊单位头皮条切取术）技术因在植发后会导致瘢痕逐渐被抛弃。目前，市面上所有技术在本质上都属于FUE，区别在于使用的植发器械不同，根据不同的植发器械，现有技术可以归结为四类：宝石刀、种植笔、即插即种、不剃发植发技术。\u003c/p\u003e\u003cp\u003e 碧莲盛植发北京分院咨询主管赵媛媛分析认为，这些年植发人群越来越年轻化，植发越来越普及化。当植发技术逐渐提升，便可以包容需求多元的“发友”。FUE采用无痕取发的微创技术，术后没有后遗症和明显疤痕，在FUE的四类植发手段中，选择不剃发植发的人群越来越多，能极大避免术后尴尬期。\u003c/p\u003e\u003cp\u003e 以碧莲盛为例，赵媛媛表示，目前，来北京碧莲盛线下植发机构消费的，人均花费在2万元—4万元左右，主要包括剃发技术和不剃发技术两种。随着爱美人士对术后恢复情况越来越看重，选择不剃发技术的人群越来越多。尤其是女性，大都选择不剃发植发项目，预计在未来，女性市场占比70%以上。\u003c/p\u003e\u003cp\u003e 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