{"errCode":0,"errMsg":"success","timeStamp":"1777563286","data":{"trueId":"576460752305733283","title":"河南民权：文创产品鼓起群众“钱袋子”","author":["民权县融媒体中心"],"tags":[],"aTags":["民权   文化  产品"],"detail":"\u003cp\u003e眼下，地处黄河故道腹地的河南省商丘市民权县，花木葳蕤，满眼是绿，景色宜人。\u003c/p\u003e\u003cp\u003e徜徉在民权县乡村，记者品尝王桥镇麻花庄村的贡麻花，采摘双塔镇现代农业产业园的有机瓜果，欣赏中国画虎第一村王公庄村的虎文化文旅产品……民权县文旅特色产业方兴未艾，一幅产业强、乡村美、农民富的新画卷在希望的田野上尽情铺展。\u003c/p\u003e\u003cp\u003e\u003cimg data-type=\"image_card\" src=\"https://img.hubpd.com/hubpd/13d4fbe4-3902-11ee-800f-52bbd47d3bf5.png\" alt=\"1.jpg\" cover=\"13d4fbe4-3902-11ee-800f-52bbd47d3bf5.png\"/\u003e\u003c/p\u003e\u003cdiv data-type=\"center\"\u003e游客在参观“虎”文创产品 闫鹏亮 摄\u003c/div\u003e\u003cp\u003e“别看我们这个‘虎娃娃’不起眼，价位低，可受游客和网友喜爱了，需求量大，我们主要是‘走量’，也不少赚。”近日，王公庄村党支部负责人拿着一个“虎娃娃”向记者展示说。\u003c/p\u003e\u003cp\u003e“我们不仅仅是靠画画赚钱，以老虎为主题衍生出来的文旅产品也能给村民带来可观的效益。”王公庄村“四小虎王”之一的赵全喜说。\u003c/p\u003e\u003cp\u003e\u003cimg data-type=\"image_card\" src=\"https://img.hubpd.com/hubpd/13d515e8-3902-11ee-a4e1-02080a33aa4b.png\" alt=\"2.jpg\" cover=\"13d515e8-3902-11ee-a4e1-02080a33aa4b.png\"/\u003e\u003c/p\u003e\u003cdiv data-type=\"center\"\u003e王公庄村“四大虎王”之一的王建民在作画 闫鹏亮 摄\u003c/div\u003e\u003cp\u003e记者了解到，近几年来，王公庄村“虎经济”越走越好，除了农民画家画得好，还有一班经纪人跑市场搞经营，这些“虎经纪”大多都是村里的农民，他们专职从事卖字画、卖虎产品，根据在展销会上搜集到的销售信息，引导画家和村民们创作、制作文旅文创产品，带动“以销定产”。\u003c/p\u003e\u003cp\u003e有数据显示，2023年前7个月，具有民权本土特色的文旅文创产品“豫剧之邦”及中原系列葡萄酒文化产品、中国画虎第一村的萌虎系列产品、麦秸画、香囊等120余种“民权礼物”，令游客、网友和消费者情有独钟，成为“诗和远方”的“调味品”。\u003c/p\u003e\u003cp\u003e为了扩大销售渠道，王公庄村还成立了王公庄农民绘画合作社，通过电商、直播等线上渠道发展壮大画虎产业，探索“实体店+经纪人+直播间+网店”销售模式，辐射带动周边两省三县5000余名农民从事画虎、制作虎产品产业，年均销售产值1亿多元。\u003c/p\u003e\u003cp\u003e\u003cimg data-type=\"image_card\" src=\"https://img.hubpd.com/hubpd/13d42d8e-3902-11ee-a4e1-02080a33aa4b.png\" alt=\"3.jpg\" cover=\"13d42d8e-3902-11ee-a4e1-02080a33aa4b.png\"/\u003e\u003c/p\u003e\u003cdiv data-type=\"center\"\u003e文创产品受青睐 闫鹏亮 摄\u003c/div\u003e\u003cp\u003e眼下的王公庄村已经探索出了一条既彰显地域文化特色又能为公众提供更多更好文创产品的发展之路，已成为全省乃至全国的一张文旅文创名片，先后被评为全国绿色小康村、全国文化（美术）产业示范基地、全国生态文化村、全国十大书画村、全国十佳魅力乡村、全国文明村镇、全国乡村旅游重点村、国家4A级旅游景区等。\u003c/p\u003e\u003cp\u003e滔滔黄河，川流不息，流淌着中华文明永续不绝的血脉，非物质文化遗产就是伴河而生、绵延相传的人间烟火。民权县提升省级非物质文化遗产——贡麻花制作工艺，整合家庭工厂和小作坊，成立了民权县麻花庄村食品有限公司，麻花产业不断做大做强，2022年实现销售收入3000万元。\u003c/p\u003e\u003cp\u003e\u003cimg data-type=\"image_card\" src=\"https://img.hubpd.com/hubpd/13d43e6b-3902-11ee-800f-52bbd47d3bf5.png\" alt=\"4.jpg\" cover=\"13d43e6b-3902-11ee-800f-52bbd47d3bf5.png\"/\u003e\u003c/p\u003e\u003cdiv data-type=\"center\"\u003e麻花庄的“网红麻花孪生兄弟”在做直播带货 闫鹏亮 摄\u003c/div\u003e\u003cp\u003e“在麻花尺寸、口味还有销售方式上，我们都努力寻求突破、不断创新，更加适应现代年轻消费群体的消费理念，进一步扩大销售市场。”民权贡麻花制作技艺第九代传承人张国栋说。麻花庄村建立了电商销售团队，利用网销形式，将列入非物质文化遗产的民权贡麻花不仅仅局限于线下销售，而是建成直播间，通过直播带货，进一步打响了民权贡麻花的品牌知名度。\u003c/p\u003e\u003cp\u003e“全村一起炸麻花，小康生活顶呱呱！”麻花庄村的许美丽作为亲身经历这一切的村民，说起来不禁脸上堆满了笑意。\u003c/p\u003e\u003cp\u003e\u003cimg data-type=\"image_card\" src=\"https://img.hubpd.com/hubpd/13d4dbc5-3902-11ee-800f-52bbd47d3bf5.png\" alt=\"5.jpg\" cover=\"13d4dbc5-3902-11ee-800f-52bbd47d3bf5.png\"/\u003e\u003c/p\u003e\u003cdiv data-type=\"center\"\u003e麻花庄村的村民们在赶制订单 闫鹏亮 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