{"errCode":0,"errMsg":"success","timeStamp":"1778601040","data":{"trueId":"7782220156098207038","title":"业内人士热议深圳推进直播电商高质量发展行动方案 含金量高针对强为行业发展注入新动能","author":[],"tags":[],"detail":"\u003cp\u003e“有目标有举措，政策针对性强。每一个发展目标都有具体的量化指标，每一项重点任务都有明确的责任主体，为深圳打造具有国际影响力的直播电商新高地奠定坚实基础。” 近日印发的《深圳市推进直播电商高质量发展行动方案（2023—2025年）》（简称《行动方案》）在深圳零售商业、网络直播等多个行业以及互联网平台企业中引发高度关注和热议。多位业内人士、相关企业商家接受记者采访时表示，该方案政策含金量高，覆盖面广，为行业发展“添柴加薪”，展现了深圳做大做强直播电商产业的决心和信心。\u003c/p\u003e\u003cp\u003e\u003cstrong\u003e精准切中行业痛点注入更多活力\u003c/strong\u003e\u003c/p\u003e\u003cp\u003e《行动方案》为深圳电子商务加速发展注入更多活力更大动力。从推出的一项项重点任务政策中，可以看到政府有关部门对直播电商行业的深度调研、对解决行业痛点的决心。在零一数科（深圳）科技有限公司CEO魏鉴锋看来，《行动方案》明确的11项重点任务，准确切中了大量直播企业的痛点。例如，“加快直播电商基地建设”“打造直播人才聚集高地”“推动直播电商供需链建设”等均能助力众多直播相关企业快速实现降本增效。\u003c/p\u003e\u003cp\u003e魏鉴锋认为，基础建设端和人才生态，能够快速解决直播企业的设备与基础建设成本，让企业实现接近零成本的“快速入驻”；人才生态与氛围建设则能够有效解决当前企业直播运营人才紧缺的局面，助力深圳直播产业在全国实现领先。\u003c/p\u003e\u003cp\u003e“本次政策的出台，零一数科更有信心放开手脚进一步加大深圳直播行业创新投入，为直播电商生态建设贡献力量。”魏鉴锋说，零一数科2021年开始拓展视频号直播，布局直播基地产业结构，两年时间在广深两地搭建了专业的直播团队，拥有超200人规模的专业直播团队。零一数科还与深圳市智慧零售协会联合启动了腾讯视频号运营新职业人才培训“腾飞计划”项目，通过持续建立实战课程体系和行业标准，将助力100家零售品牌，实现视频号100亿增长，为行业培训1000名直播电商新职业运营人才。自今年3月开放以来，该项目得到多所大学、上市零售公司支持关注。\u003c/p\u003e\u003cp\u003e\u003cstrong\u003e让产业发展更有方向和动力\u003c/strong\u003e\u003c/p\u003e\u003cp\u003e“《行动方案》对深圳直播电商行业来说，是重大利好。让产业有了行动方向，更有了行动动力。” 深圳市网络直播协会会长肖泳表示，该协会将结合《行动方案》，制定下一步工作计划。近期将召集会员单位等举行《行动方案》解读会、交流会，邀约深圳直播产业相关企业、MCN、主播共同交流，共同推动深圳直播产业的高质量发展。\u003c/p\u003e\u003cp\u003e深圳在直播电商发展方面，还存在一定不足和短板，但是深圳具备发展直播电商很好的基础的。这座城市年轻人占比高，活力强，拥有以南油为代表的服装、水贝为代表的珠宝、华强北为代表的消费类电子等全国性乃至全球性传统优势产业带。深圳市网络直播协会于2021年1月8日正式成立，就是致力于推动深圳直播经济的发展。一直以来，协会积极做好行业与政府的沟通桥梁，及时收集、反馈产业和企业的发展情况，争取行业发展政策，助力深圳直播电商产业实现高质量发展。\u003c/p\u003e\u003cp\u003e\u003cstrong\u003e展现深圳发力直播经济决心\u003c/strong\u003e\u003c/p\u003e\u003cp\u003e《行动方案》提出，打造直播专业服务生态，加速培育引进优质运营服务商、数字技术服务商、供应链服务商等专业服务机构，提升营销策划、技术应用、模式创新、产品供应、仓储物流等全产业链服务水平。推动直播电商供需链建设，鼓励深圳优势产业带企业和时尚产业与直播深度融合发展。\u003c/p\u003e\u003cp\u003e“《行动方案》让我们看到了深圳发展直播经济的决心，也为更多企业指明了发展方向。”土巴兔直播业务负责人表示，作为产业数字经济平台，土巴兔一直在产业创新发展方面进行积极尝试。近年来，土巴兔在行业内率先用直播赋能产业链数万商家，搭建起装企直播、设计师直播、质检直播、建材直播等泛家装产业直播生态，通过多样化的直播形式，精准挖掘家装家居消费潜力。土巴兔即将推出的甄选电商直播，涵盖家居、家电等品类，后续可根据消费者需求进一步丰富品类。\u003c/p\u003e\u003cp\u003e土巴兔直播业务负责人表示，土巴兔将继续发挥平台优势，整合各方资源，打造具有产业特色的直播模式，以数字经济与直播经济优势帮助深圳传统产业转型升级，并将这些转型升级解决方案在中小企业进行推广，推进传统中小企业数字化转型加速、扩面、提质、增效，从而推动实体经济高质量发展。\u003c/p\u003e\u003cp\u003e（原标题《业内人士热议深圳推进直播电商高质量发展行动方案 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