{"errCode":0,"errMsg":"success","timeStamp":"1777591742","data":{"trueId":"8935141660705337132","title":"一“赛”火百业兴","author":[],"tags":[],"detail":"\u003cp\u003e当火爆全网的贵州台江“村BA”现场画面还在脑海不停盘旋，火出国门的榕江“村超”足球赛事场景又迅速撞入眼帘。从台江到榕江，从篮球到足球，贵州省黔东南州的这“两江村赛”，掀起了一轮又一轮“收视”热潮，已演绎成“现象级”文化体育事件。\u003c/p\u003e\u003cp\u003e群众当家、政府服务，体育打头、文化助阵的“两江村赛”，再次说明“大众体育+民族文化”的极大开发潜力——不仅直观推动两地产业和文化振兴，还有效助推两地人才、组织和生态振兴，是值得深入思考和深度剖析的社会经济事件。\u003c/p\u003e\u003cp\u003e\u003cstrong\u003e拒绝赞助 办赛参赛“由民做主”\u003c/strong\u003e\u003c/p\u003e\u003cp\u003e英国著名球星迈克尔·欧文送来祝福、香港明星足球队发出友好挑战、前“亚洲足球先生”范志毅带队前往交流、国外媒体争相报道……这个盛夏，贵州省黔东南州榕江县的“村超”赛事——贵州榕江（三宝侗寨）和美乡村足球超级联赛，自5月13日揭幕以来，掀起了一波又一波“足球热浪”。\u003c/p\u003e\u003cp\u003e而就在“村超”举办期间的6月20日，全国和美乡村篮球大赛（村BA）揭幕式也正式拉开，标志着从去年就火爆全网的台江“村BA”全国赛正式启动。\u003c/p\u003e\u003cp\u003e当天晚上，由贵州省黔东南州农民篮球队和甘肃省临夏州农民篮球队上演的激烈对决，吸引了台江本地和来自全国各地的两万多观众现场观看，线上各平台更是集聚了大批网友。截至目前，“村BA”相关内容全网浏览量超过70亿次。\u003c/p\u003e\u003cp\u003e“两江赛事”所体现的群众当家、政府服务，将办赛村民的主体性和积极性发挥得淋漓尽致，其中展现出来的乡土味、乡情味和乡愁味，成为打动人心的重要力量。\u003c/p\u003e\u003cp\u003e“村超”赛事以坐落在榕江县城北新区城乡接合部的三宝侗寨及其周边村寨为主体组建的20个村队，分A、B两组，先后踢循环赛和淘汰赛，再于7月29日踢总决赛。比赛主要在每周五、周六、周日进行，每天三场或四场，从傍晚持续到午夜。赛事的策划者、组织者、举办者，参与的球员、解说员、裁判员、拉拉队员，主要是来自各行各业的当地村民。\u003c/p\u003e\u003cp\u003e“我们的‘村超’球员，有卖卤菜的、做卷粉的、办企业的、开挖机的、当老师的；更不要说我们的拉拉队员，几乎全是村民。”榕江县委副书记、县长徐勃介绍，群众自主、开放办赛，不收门票、保持土味、不让资本介入等，政府则做好交通、电力、安全、环卫等各方面的保障性服务，确保了赛事积极、有序进行。\u003c/p\u003e\u003cp\u003e“因为是自己办的赛事，村民积极性都很高，大家有钱的出钱、有力的出力。”古州镇口寨村村民王显培说，每当村里球队有比赛，他都会提前两个半小时，拿着喇叭，沿着村里主道“喊寨”，号召村民去现场为球队加油鼓劲，每次都能得到三四百位村民响应。\u003c/p\u003e\u003cp\u003e记者看到，每逢比赛夜，华灯初上，“村超”球场内便摩肩接踵、人山人海；欢笑声、呐喊声、敲锣声、击鼓声，各种声音混杂在一起，阵阵激荡。球场围网外，同样人潮涌动，榕江县城多个地方还设置了直播大屏，供大批挤不进场的市民和游客观看。\u003c/p\u003e\u003cp\u003e“‘村超’比赛越来越火，前来观赛的游客也越来越多，球场都‘装’不下了。”榕江县文体广电旅游局副局长林涛表示，每晚的比赛都吸引数万观众，尤其是“超级星期六”晚上，球场内外大批观众一同观赛的场面更是令人惊叹。\u003c/p\u003e\u003cp\u003e\u003cstrong\u003e文化自信 农趣农味成“气氛担当”\u003c/strong\u003e\u003c/p\u003e\u003cp\u003e足球和篮球都是世界级运动项目，具有深厚的群众基础。在台江的“村BA”发源地台盘村，篮球运动有着长达八九十年的历史。同样，足球在榕江县也有七八十年的历史。\u003c/p\u003e\u003cp\u003e“记事以来，我们村的篮球赛就没中断过，每年都在热闹举行。”36岁的台盘村党支部书记张寿双表示，只有不到1200位村民的台盘村，每年都会在“六月六”吃新节举办以篮球赛为“主菜”的文体活动，每次都能吸引上百支来自省内外的参赛球队，村里喜爱篮球运动的年轻人也会组队参加，从未间断。\u003c/p\u003e\u003cp\u003e“只要每次举办‘六月六’活动，都会有大批在外村民返回家中，一同谋划、组织和实施篮球赛事。”台盘村篮球协会会长、村主任岑江龙说。\u003c/p\u003e\u003cp\u003e贴地斩、世界波、圆月弯刀……在“村超”赛场，20支村级球队的“村民球员”在比赛中频频踢出震惊观众的世界级进球，是榕江足球历史深厚积淀的爆发式体现。\u003c/p\u003e\u003cp\u003e徐勃介绍，只有38.5万人的榕江是一座人口小县，却是“体育大城”。榕江是贵州省少儿体操之乡，首批全国县域足球典型，群众体育基础深厚。\u003c/p\u003e\u003cp\u003e大众体育打头，民族文化助阵，带来的是非同寻常的体验。无论是“村BA”还是“村超”赛场，留给观众印象最深的是身着各自服饰的各民族群众融合在一起，唱歌跳舞，分享美食，展示自信、流露欢笑的温馨场面。\u003c/p\u003e\u003cp\u003e奖品有台江鲤吻香米、鲟鳇鱼、独木龙舟工艺品、三穗麻鸭以及苗绣……在“村BA”赛场，可以看到当地苗侗歌舞、高山流水等民俗文化成为现场的“气氛担当”。\u003c/p\u003e\u003cp\u003e“大众足球是榕江优势，民族文化更是榕江所长。”徐勃说，榕江共有十多个世居民族，其中苗、侗、水、瑶等少数民族人口占总人口超八成。这里还有侗族大歌、侗族琵琶歌等世界级和国家级非物质文化遗产十多项，民族文化丰富。\u003c/p\u003e\u003cp\u003e吹芦笙、唱侗歌、跳多耶舞、上演民族服装T台秀，榕江村民还拉上了牛羊，献出了杨梅、米酒、西瓜……“‘村超’赛场荟萃了一场场足球秀、民俗秀和风物秀，体现了乡土味、乡情味和乡愁味。”在榕江担任乡村振兴总顾问的吉林人由守义表示，现代足球与传统民族文化的融合表达，让“村超”赛场成了万众瞩目的焦点。\u003c/p\u003e\u003cp\u003e“多彩的民族文化为足球比赛增光添彩。”从广西南宁自驾前来观赛的游客罗羽健表示，无论是看球的还是赏民俗的，游客在“村超”赛场都可以找到自己的兴趣所在、欢乐所在。\u003c/p\u003e\u003cp\u003e\u003cstrong\u003e客流攀升 持续撬动“更大增长”\u003c/strong\u003e\u003c/p\u003e\u003cp\u003e“村BA”“村超”的爆火，直观推动两地产业和文化振兴，还有效助推两地人才、组织和生态振兴，逐步成为一些地方推进实施乡村振兴战略的重要抓手。\u003c/p\u003e\u003cp\u003e数据显示，“村BA”“出圈”以来，带动台江全县自2022年7月至2023年5月间的旅游总人数633.12万人次，同比增长38.79%；旅游综合收入74.59亿元，同比增长81.72%。\u003c/p\u003e\u003cp\u003e即使没有比赛，每天也有少则数百人、多则上千人的“打卡”客流，为台盘村带来了不少热度。在“村BA”赛场看台内部，可以看到新开设不久的“村BA”官方线下体验店及“村BA”主题餐厅，带动了相关的蜡染、银饰文创和周边产品开发。\u003c/p\u003e\u003cp\u003e“村超”的带动效应更加全面和强劲。数据显示，截至6月25日，“村超”赛事共吸引游客79.66万人次。游客量的快速递增带动了榕江全县的住宿、餐饮等相关产业发展，批发业同比增长32%，零售业同比增长42%，住宿业同比增长352%，餐饮业同比增长386%……\u003c/p\u003e\u003cp\u003e榕江县政府在赛场周边规划了680余个免费摊位，为观赛群众提供餐饮美食、农特产品、赛事周边销售等服务，带动近千个灵活就业岗位。\u003c/p\u003e\u003cp\u003e榕江牛瘪、羊瘪、卷粉等特色美食，榕江西瓜、罗汉果、小香羊、白茶等农特产品，以及蜡染、刺绣等非遗产品不断走进观众席，拓宽了当地群众的致富门路。截至6月28日，全县实现农特产品线上线下销售额超1.93亿元。\u003c/p\u003e\u003cp\u003e古州镇丰乐村的瓜农熊竹青在赛场周边卖榕江西瓜，由于生意越来越火爆，“最多的一个晚上卖了三四千元，是平常的很多倍，都快断货了”。\u003c/p\u003e\u003cp\u003e此外，榕江相关市场主体也快速发展。截至6月27日，榕江全县新设立市场主体654家，其中餐饮业91家，零售业188家，农业、农副食品加工业195家，居民服务业28家，服饰业6家，住宿业15家，其他行业131家。\u003c/p\u003e\u003cp\u003e“村超”的爆火是榕江多次尝试“大众体育+民族文化”所结出的硕果。“近年来，榕江先后支持、引导群众举办‘大山里的CBA’‘乐里侗年+斗牛’‘萨玛节+半程马拉松’等文体活动，积累了丰富经验，也尝到了新的文体消费热点的甜头。”徐勃说。\u003c/p\u003e\u003cp\u003e今年3月，榕江举行了由中国田径协会技术认证的2023榕江半程马拉松赛，加上侗族萨玛节民俗活动的加持，吸引参与的运动员、群众和游客超5万人次，其中前来体验的外地游客超2万人次。\u003c/p\u003e\u003cp\u003e“活动举办前后3天，县城上百家酒店和宾馆入住率为95%，带动全县经济综合收入上千万元，成效显著。”榕江县文体广电旅游局副局长杨璐介绍。\u003c/p\u003e\u003cp\u003e“‘村BA’‘村超’等文体赛事蕴藏的巨大开发潜力，所带来的综合效益值得各地深入思考。”已经在榕江投资开发非遗项目的吕力表示。\u003c/p\u003e\u003cp\u003e“‘村超’比赛结束后，我们将举办以美食命名球队的全国邀请赛。”徐勃透露，前期通过视频向全国的民间足球队发出了邀请，目前已经获得超过600支球队的响应。榕江计划做大做强“村超”品牌，聚力汇智把“村超”办成可持续性赛事，让“村超”红利全国共享。\u003c/p\u003e\u003cp\u003e\u003cbr/\u003e\u003c/p\u003e\u003chr/\u003e\u003cp\u003e来源：经济参考报\u003c/p\u003e\u003cp\u003e编辑：程明\u003c/p\u003e\u003cp\u003e监审：郭平稳、蔡薇萍\u003c/p\u003e\u003cp\u003e投稿邮箱：wgsntg@126.com\u003c/p\u003e\u003cp\u003e\u003c/p\u003e","createdAt":1688433696,"updatedAt":1688433700,"source":0,"reprintedUrl":"https://mp.weixin.qq.com/s?__biz=MzAxNDE3Mzk2Nw==\u0026mid=2652226702\u0026idx=1\u0026sn=02d7c5f179023bf142752051a929bbde\u0026chksm=807636eeb701bff80b0f14bba353608415dc60ef4385a021be4d8b1150523dc375ff68148eb7#rd","type":0,"vShowStyle":0,"transCodingObjKey":"https://img.hubpd.com/hubpd/64a374248d5e1700018c8ee9","transCodingObjKeyMp4":"https://img.hubpd.com/hubpd/","mpIcon":"https://img.hubpd.com/hubpd/46564702-e17c-11ec-a25a-b263c6e499da.png","mpName":"微观三农","mpIsVerified":true,"mpId":"8646911284551352526","covers":[],"coversType":0,"blurImage":"","publishedAt":1688363558,"classificationName":"时政","tap":710,"likeCnt":0,"userIsLike":false,"isFeedAd":false,"compositeId":"8935141660705337132|0|0","editedAt":0,"mpLinkType":0,"mpLinkTypeList":[],"coverType":0,"settled":0,"settledEntity":"","settledInfo":"","hideView":0,"hideLike":0},"hisHots":{"hotData":[{"trueId":"3874870","title":"金融活水精准滴灌乡村振兴","author":null,"tags":null,"source":0,"reprintedUrl":"https://mp.weixin.qq.com/s?__biz=MzAxNDE3Mzk2Nw==\u0026mid=2652275951\u0026idx=1\u0026sn=d9ded0dcb3880b7cc32ccf1466b17d7d\u0026chksm=8075768fb702ff992252c93cf307105dd5ea39c36878f504d9652fa69bb7d37f6b1de6c698b8#rd","type":0,"vShowStyle":0,"mpIsVerified":false,"covers":["https://img.hubpd.com/hubpd/spider/full/43616598547716b93fa1c4231c0cf46a18d1f511.jpg","https://img.hubpd.com/hubpd/spider/full/f49c5846d28b055360a8667fed7ebdddad530339.jpg","https://img.hubpd.com/hubpd/spider/full/22deeed1a258d3b4c22fba035c4c50c9c4c896cb.jpg"],"coversType":0,"blurImage":"","publishedAt":1752550936,"tap":0,"likeCnt":0,"userIsLike":false,"isFeedAd":false,"compositeId":"3874870|0|0","editedAt":0,"mpLinkType":0,"mpLinkTypeList":null,"coverType":0,"settled":0,"settledEntity":"","settledInfo":"","hideView":0,"hideLike":0},{"trueId":"5764607523037643337","title":"农垦“两大行动”丨河南省黄泛区实业集团：作示范强引领 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